Season subscription software
Renewal season without the six-week phone campaign.
Stage handles fixed season packages with same-seat retention, flex passes, and mix-and-match bundles — and lets subscribers renew themselves online. Subscriptions, single tickets, and donations all live on one patron record, so your most valuable audiences are never a spreadsheet away.
season subscription software
- Fixed packages, flex passes, and mix-and-match bundles from one builder
- Self-service renewals with same-seat retention year over year
- Subscription revenue settles straight to your own Stripe or Square account
Venue cost
$0
Subscriptions are core Stage, not an enterprise add-on module.
Guest booking fee
6%
Charged to the patron at checkout — or absorb it into package pricing per season.
Renewals
Self-service
Subscribers renew, keep their seats, and upgrade online. Staff handle the exceptions, not the queue.
Fixed packages that hold each subscriber's exact seats across the season and offer them back first at renewal.
Flex passes patrons redeem against any eligible performance, with balances tracked automatically.
Mix-and-match bundles for the audiences who want three shows, not seven.
Renewal campaigns through the built-in CRM — segment lapsed subscribers, reach them by email and SMS, and watch conversions on the same dashboard.
Best fit
Best for companies whose season is the business model
- Producing theatres with a legacy subscriber base to protect
- Organizations moving off paper renewal forms and phone-tree renewals
- Development teams that treat subscribers as the top of the donor pipeline
Fixed, flex, and everything between.
Subscription design is not one-size. The forty-year subscriber wants row F, seats 104 and 105, forever; the young professional wants four credits to spend when the calendar allows. Stage models both — fixed packages with per-seat assignments, flex passes with redemption rules, and mix-and-match bundles in between.
Every package rides the same seat maps and real-time holds as single tickets, so subscription seats and public inventory never fight over the same chair.
- Fixed packages with seat assignments
- Flex passes with tracked credits
- Mix-and-match bundles
- Add-on donations at renewal
Renewals your subscribers finish themselves.
The renewal window is the highest-stakes revenue moment of the year, and on legacy systems it runs on mail merges and voicemail. Stage sends each subscriber a renewal link where they confirm their seats, adjust performances, upgrade their package, or add a donation — self-service, from the same account they already use for tickets.
Staff time moves from data entry to the conversations that actually need a human: the downgrade save, the seat-change negotiation, the win-back call.
Subscribers are donors in waiting.
Because subscriptions, tickets, and gifts share one patron record, the development office finally sees the whole relationship. A ten-year subscriber who has never been asked properly becomes a report, not an anecdote — and a memorial seat or annual-fund ask can land at renewal, when affinity peaks.
Frequently asked
- Can subscribers keep the same seats every year?
- Yes. Fixed packages retain each subscriber's seat assignments and offer them back first at renewal. Seat changes are handled by staff or by the subscriber during the renewal window.
- How do flex passes work?
- You define the credit count and which performances are eligible; patrons redeem online and Stage tracks the balance automatically. No punch cards, no manual tallies.
- Does the booking fee apply to subscriptions?
- The same simple model applies: the venue pays nothing, and the patron sees the booking fee itemised at checkout. Many venues absorb the fee into package pricing so subscribers see one clean number.
Ready to switch?
No contract, no setup fee, no monthly invoice. The 6% booking fee is the only money we’ll ever see — and only when a patron chooses to book.